Nike Football opens World Cup 2014 war …

Nike just opened the World Cup war and they decided to give it a big kick from the start …

Here are a couple of thoughts:

  • The video has a lot of stars in it, but in general is a bit long and thus a bit boring. Apparently the zillion viewers online don’t all think this way.
  • There is no further social engagement that comes out of the video. They used to do this a lot better (remember the Superfly campaign?). Is this still coming?
  • In this team of absolute Superstars, there 2 stars with the same nationality … and they are both BELGIAN

Let’s sit back and wait for the next brand to shoot … and in the meantime GO #BelgianRedDevils …

#Socialnomics 2014

The update version f the well known video that mentions quite some impressive stats. This year’s version is really an update and certainly not a revolution!

Slightly sponsord by the #selfie brand as the regularly used phone sizes have been replaced by branded phoses. I guess everyone needs to eat at the end of the day!

#Socialnomics 2014 by Erik Qualman – YouTube.

Thank you President Jacques Rogge

Not very objective, but I think you got used to that by now … Appart from the fact that he comes from the most beautiful city in the world, he was one of the world leaders for quite some time and had a very heavy heritage to wear and to support. He managed to give the old and corrupt institute a clean and innovative image. So …